Department of Strategy and Advertising Creation

STRATEGIC AND ADVERTISING SERVICES

In any field of activity, you must know how to present yourself. Advertising today is the surest way that can help you get promoted, make yourself known and heard. PEXRR, together with its partners, offers you solutions and strategies for promotion and creative advertising.

Services offered:

• Strategic communication planning and consulting
• Analysis of market position and competition in relation to products.
• Competitive general presentation, including creative description of concepts and expected / expected impact on communication with the Client, as well as Agency recommendations;
• Analysis of consumer structure and usage practices based on available research or other available materials.
• Determination of advertising goals and tactical campaigns based on the marketing goals set by the Client
• Analysis and development of a communication strategy for all current services for the Beneficiary, as well as for other new services / products that the Beneficiary could launch in the future.
• Development of strategies and proposals for various marketing activities, promotions, sponsorships, direct marketing actions, etc.
• Consulting on advertising and communication concepts and developing guidelines for advertising research.
• Strategic report and presentation of the Client's position on the Romanian market.

Advertising concept and creation

• Development of creative concepts, their development and implementation after the client's approval.
• Concepts for marketing and promotional texts, layouts / plans for ads, advertisements, inserts, add-ons, billboards, etc., as well as texts for press releases, radio scripts and storyboards for TV and Internet films.
• Creation of concepts, illustrations and graphics for print, informational materials, advertising materials, promotional materials and branding materials for events addressed to customers, employees, etc.
• Creation and development of promotional materials such as point of sale advertisements, posters, brochures, labels, interactive CDs, postcards, sign materials, any other sales / advertising tools

Execution services

• Development of the most effective methods in accordance with the estimated cost approved by the Client for the delivery of the requested services.
• Selection of the necessary specialists or subcontractors, such as planners, designers, laboratory assistants, retouchers, print and reproduction shops, paint manufacturers, filmmakers, sound studios to provide services at the request of the customer
• Collection of proposals from companies or subcontractors, their selection and monitoring of compliance with the Beneficiary's requests, as well as the development of cost estimates.
• Placing requests, following the agreement of the Client, monitoring material and timely implementation, including invoicing and payments.
• Preparatory work in the field of filming and photography, in the television and video sectors

Organization of events

• Creation of proposals for creative concepts of advertising events, developed at the request of the client based on the brief description of the event, designed to promote the client's brands and services, such as: fairs, exhibitions, concerts, conferences, etc., Including price quotes from third parties, in according to customer requirements.
• Planning, organizing and controlling street events related to promotional events such as street shows, concerts, fairs, caravans or other market events, conferences, seminars
• Planning, organization and control of events related to the promotion of the Customer's products and services, product release events, product testing, commercial fairs and exhibitions, conferences

Public relations services

• Creation of campaigns and integrated communication programs with the press and other public of companies
• Communication Consulting
• Compilation and distribution of press releases and other press materials
• Documenting, mediation in press relations, identification of opportunities, preparation of interviews and interventions in press materials for company representatives
• Organization of press events
• Identifying opportunities to participate as speakers at industrial events or other business events of interest to company goals
• Continuous monitoring of the press and the transmission of news of interest to the company (about competitive activity, authorities, market analysis, etc., depending on the expressed interest)
• Monitoring and periodic reports
• Creation of communication programs for social networks
• Consulting, training and management of crisis communication